Nowadays, Websites cannot afford not to have a search engine optimization (SEO) campaign.
Industry experts advise companies to conduct keyword research on popular search queries on their chosen field. There are many tools on the internet that can be used to boost SEO campaigns, like Google AdWords.
However, according to SEO expert Mark Jackson of Search Engine Watch, many sites still make mistakes on how they run their SEO campaigns.
For instance, content. For companies that are redesigning their Websites (to integrate SEO), content duplication should be avoided. This happens when the new Website stores old content from the old site. This duplication will bring both of the site’s ranking down. Failure to redirect content can lead to browsers receiving outdated content.
For online businesses, SEO is a must! It is a great way to strengthen a site’s online presence—a benefit that no site should forego.
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