Avoid Getting Banned in SE

Most of webmasters do know the importance of having high search engine rankings. High rankings means high traffic, translated into increased profit.. Webmasters look for all sorts of tactics to improve a website’s position in search results.. However you need to avoid some tactics, generally termed Black Hat SEO, because it may cause a website to be penalized/Banned from search engines.

So below are the six popular Black Hat search engine optimization tactics:

• Keyword Stuffing

The more often you use your keywords on a page, the higher you keyword density. However, search engines don’t look for exceptionally high keyword density, but reasonable keyword density. If you repeat your keywords too often, search engines might think that your website is spamming.

• Cloaking

Cloaking is when websites serve one web page to search engine spiders and a different to human visitors. This can be used to mislead the search engine with regard to the content on the website. There are, however, some methods of cloaking which are not regarded as a deceptive, such as delivering unique content to users based on their location, or allowing search engines to index password protected pages.

• Hidden Text

Another method of deceiving search engines with regard to a website’s content is by including hidden text. Text can be rendered invisible by setting it as the same color as the background, using negative margins, or placing it in an invisible containing element.

• Gateway Pages

Sometimes additional websites or web pages are created with the sole purpose of ranking highly in search engines and generating traffic for another website. If these pages provide no value to visitors and are only used for rankings, your website may be penalized.

• URL Redirection

This occurs when a user, or search engine, is unknowingly redirected to another website. Sometimes this practice is used to acquire the pagerank of the destination page. At other times, it is used to redirect users to a malicious website.

• Link Farms

Google Pagerank and other similar ranking algorithms for other search engines place a lot of weight on link popularity. Black Hat search engine optimizers often take advantage of this by creating something known as a link farm, which is consists of a community of websites which link to each other.

Search engines have gotten progressively smarter in their quest to deliver highly relevant search results. So even if these tactics give you some success, it will only be temporary and could result in an indefinite ban of your domain name.

Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds,blogging. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.

1. Increase Your Linkability
2. Make Tagging and Bookmarking easy
3. Reward Inbound Links
4. Help Your Content Travel

Google May Change Your Page Titles

In case you were not aware, Google "reserves the right" to change the titles of your pages in search results. Google's Matt Cutts has released a video discussing why and how they go about doing this.

Cutts says Google wants to show the titles that it thinks are most useful. "For example, suppose the title of your page is 'Untitled' or if there is no title. If that's the case, we try to show a relevant, useful title."

"We reserve the right to try to figure out what's a better title, what's a more descriptive title or snippet to show the users," he continues.

According to Cutts, if you have a title that's really long, they may still use that in their scoring, but in the snippet, they might try to find a "better title." This is presumably based on what the user is looking for.

As Cutts has said in the past, sometimes Google will use snippets right from the Open Directory Project (DMOZ). Sometimes, they'll simply use snippets from the page or the meta description tag. "We do a bunch of different things to find the best description that we can," he says.

"If you have a bad title or a title that we don't think helps users as much, we can try to find a better title, and one we think will be an informative result so that users will know whether that's a good result for them to click on," he says.

Have you noticed Google changing your titles? Did they find better ones?

Free Internet Marketing Methods That is Blogging

Many teenagers have resorted to blogging as an outlet for their emotions, a little online nook where they can blurt out whatever just bugs them or whatever makes them feel elated.

It's been years since blogging has been practiced. But it's just recently that it has been considered as one of the addicting fads.

What exactly is blogging? Blog is the widely used term that refers to web log. Basically, a blog is an online journal. A blog could be set up to no cost at all, and can be used for just for the fun of it or for business reasons.

Blogging for your Internet business is one surefire way to boost the visibility of your products and services. Here are a few ways to boost your internet advertising with the help of a blog:

1. Make your clients or customers abreast on your website's alterations. Your new products and affiliate websites could also be announced through your blog.

2. Keep track of your business goals and plans through open writing. Your blog content can be easily stored through archives. What could be better than searchable information that could be easily accessed by anyone browsing the web, right?

3. Publishing is a very easy process with blogging.Air your opinions, advice or reviews on specific services or products that are related to your business.

4. Include links that will carry back links and consequently improve your ranking on search engines. This could be better executed through putting well-written articles in your website. Affiliate links could also be included in your blog to earn more extra income.

5. Collect reaction through the capacity of blogs to fetch comments from your blog readers. You can learn and improve your products and services through with the feedback from your readers.

6. Connect easily with other bloggers. When other bloggers notice that you have something good in your blog, they will put you in their favorite lists that will automatically link you to their blogs.

So, how do you set up a blog? Here are some of the options you can make use of to take advantage of this fun way to advertise your Internet business.

Either you load a blogging software or let a blogging hosting service do it for you. Host services such as LiveJournal and Blogger.com are the most popular in this field. Those hosts will provide you with easy information on how to put up your blog.

India SEO Services | SEO Expert in India

The 10 Types of Bloggers

Here are the results of my review and the 10 types of bloggers I found. You’ll notice that they range from good to bad to sleazy.

1. Good: People who ask permission to reprint your article and add a bio with links back as requested.

These are people who are generally looking to add some content to their own sites. They usually republish the article in full, and are happy to add whatever bio and links you specify.

2. Good: People who republish without asking permission but at least link back to the original article.

I don’t really have a problem with the folks who haven’t asked permission if they at least have the courtesy of linking back to the original article. Sure, it’s not as great as controlling what the links say in a bio, but it’s generally fine.

3. Good: People who blog about something you wrote and who link to your original article, providing their own unique commentary or spin to go with it.

This is the best type of blog post as it isn’t a complete dupe of yours, and it gives credit where credit is due. Watch out, however, as sometimes these types of blog posts are critical of what you’re written. Personally, I have no problem whether people agree or disagree as that’s the foundation for blogging.

4. Okay: People who blog about what some other blogger blogged about, and link to both the original article and the blogger’s commentary.

I probably should put this one in the “good” category — as it really is fine — but it still is irksome when the secondary blogger’s post seems to get more credit than the original piece.

5. Bad: People who blog about what some other blogger blogged about it (as in #4 above), but who link back only to the blogger and not the original.

I was surprised at how prevalent this one was. I don’t think that most people intend to snub the original author, but it happens a lot! Sure, you could say it’s okay because the post they DO link to posts that link back to the original, but that’s just not good enough. I strongly believe that the original writer should get credit where credit is due in a more direct manner.

6. Bad: People who blog on the topic and then Digg their OWN post instead of the original.

I almost put this in the “sleazy” category, but I guess it’s sort of borderline. It seems to me if the topic is Digg-worthy, it should be the original article or post that gets Digged. Unfortunately, that’s often not the case.

7. Sleazy: People who don’t ask to republish but do it anyway, and don’t even link back!

When they don’t even put the original author’s name on it, I believe it’s copyright infringement. If they do mention the author’s name, but never link back to them in some manner, it’s pretty sleazy in my book.

8. Sleazy: Scrapers who link or don’t link, but add contextual link ads and other crap to the content.

Unfortunately, this is extremely prevalent these days. I would guess that a good portion of those 93,000 results in Google fall into this category. I can’t imagine those pages actually get any traffic, so I’m not sure what the point is.

The next 2 don’t quite fit into the good, bad, or sleazy categories, but were additional types I noted:

9. Strange: People who blog but somehow get their facts wrong.

One post got the name of the organization (SEMNE) wrong and called it SEMPO. I’m not sure why or how, as it was right there in black and white. I don’t believe there was any malicious intent going on, but it was strange nonetheless. (It was corrected immediately upon notification, so that was good!)

10. Dumbasses: People who just blog it cuz everyone else is.

Good blog posts are good for a reason. Simply writing about something because everyone else has is not a good blog post. ‘Nuff said!

And on that note, I implore you to look at your own blogging practices to see if you fit in any of the categories above. If so, here’s hoping it’s one of the good ones!